Alyssa Sturm Mortgage Loan Officer with PRMG and Joy Shirk REALTOR® at Live.Laugh.Denver, Interviewed on the Colorado Real Estate Leaders Podcast

Alyssa and Joy both come to the table with a background in hospitality. Listen to them share their transition into real estate and how it molded their approach to customer service. They provide essential insights into the development process and why it is wise to enlist a real estate agent and mortgage lender to help the homebuying process.

Listen to the interview on the Business Innovators Radio Network:

Joy commented, “If you’re considering buying a home in Colorado, you’ll likely need a mortgage. But before you start the process, it’s important to understand the difference between being pre-approved and pre-qualified for a loan.”

Pre-approval means that a lender has reviewed financial information and is willing to provide a loan up to a certain amount. This gives a clear idea of how much money can be borrowed, making the homebuying process easier and more streamlined.

Pre-qualification, on the other hand, means that some basic information has been provided to a lender, who then gives an estimate of how much money could potentially be borrowed. This is not as formal as pre-approval and doesn’t guarantee the loan will be approved.

Alyssa continued, “if you’re serious about buying a home in Colorado, it’s best to get pre-approved for a mortgage loan as soon as possible. Don’t wait until you “think” you’re ready; getting in touch with a lender far in advance is the best move you can make! A professional will analyze your information and assist you in setting realistic goals for the buying process. Once you start working with your realtor, you with have the peace of mind of knowing how much money you have to work with, and it will make the homebuying process go more smoothly.”


Events aren’t just limited to weddings, birthday parties, or corporate meetings. Buying a home is one of life’s most significant events! Alyssa Sturm feels that creating a great customer experience is paramount regardless of industry. As a former hospitality professional, she strives to create the best customer experience for her clients. Her ability to engage and anticipate needs and excellent communication, transparency, and timeliness allows her to guide clients into making the right choices for their home ownership experience. Whether they’re a first-time buyer or a well-versed homeowner, she will support them in finding the best loan product for their needs and ensure they have a great experience along the way!

Connect with Alyssa today: 

Joy earned her degree in Hospitality & Event Planning at MSU Denver. With 5+ years of hospitality experience, Joy worked her way up to a Senior Catering Sales Manager role. After the pandemic hit, the burnout hit with it. She knew it was time to pivot in her career. She found the perfect place to call home with the Live Laugh Denver team. A brokerage that is community and service centric and empowers their agents with extensive training & resources. Real Estate was a natural fit and her skills from event planning transferred seamlessly. Events can be high stress with countless details and high stakes. Helping her clients navigate the homebuying and home selling process is also high stakes, but Joy’s mission is to make the real estate transaction as stress free as possible while empowering her clients with the knowledge they need to navigate the process.

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