Annissa Deshpande, Founder of lōglab & Author of “The Comeback,” Interviewed on Influential Entrepreneurs Podcast About Harnessing the Competitive Advantage of Modern HR

Annissa Deshpande discusses her approach to HR by stating, “HR sucks. . .but it doesn’t have to!”

Lōglab helps businesses modernize HR to grow revenue and create a place where people love to work. They teach that HR is a revenue and resource driver rather than a resource taker. The most successful executives and HR professionals have shifted HR to focus around two core ideas – create a great experience for employees and align HR to achieve business goals which result in increased revenue and success for the business. Treating people well and building a winning workforce isn’t hard… but it is when HR is focused on the wrong things. At lōglab they help businesses modernize HR to attract and keep the most talented employees, enabling further revenue and growth.

Annissa explained that “The Comeback is not just another business book… through a fictional story, this book will help you implement the fundamentals of modern HR, harness the competitive advantage of modern HR, and utilize HR to achieve business outcomes and grow your company.”

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Mikael Berner, CEO, Edison; Chairman, Berner International, said, “I think of this as The Goal for everything HR. [The Comeback] really applies to how companies have to deal with new HR needs and the changes brought about by a more competitive environment for talent…[and] drives home the importance of humans as our most valuable resource…I strongly encourage that you get a copy of the book.”

About Annissa Deshpande

Annissa Deshpande is a former HR executive of a Fortune 500 where she oversaw the successful hiring of 20k people in 150 countries annually and designed internal talent initiatives to achieve business results. While most HR programs are heavily focused on compliance, Annissa helps teams think bigger, align to business goals, and create great experiences for employees.

She founded lōglab in 2015 and now combines her 20+ years of experience in finance, IT, and strategy to help companies modernize HR to grow revenue and create a place where people love to work.

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Listen to the interview on the Business Innovators Radio Network