Bob Burg – The Go-Giver Reveals How You Can Turn Adversaries Into Allies

Bob Burg, best-known as coauthor of the international bestseller, The Go-Giver, talks with Jack about his latest book Adversaries into Allies: Win People Over Without Manipulation or Coercion

Great influencers — whether CEOs, entrepreneurs, sales professionals, clergy, parents, teachers, etc. — seem to have a knack for getting the results they want from people, but in a way that everyone is happy. And, these leaders are persuasive in the most positive and benevolent sense of the word.

And, while, for some it might be natural, for most of us it’s a set of learned skills. Fortunately, they are both simple to learn and easy to apply.

In this chat, Bob Burg shows us how to take our influence to an entirely new level utilizing his:

Five Principles of Ultimate Influence

  • Control your own emotions
  • Understand the clash of belief systems/li>
  • Acknowledge their ego
  • Set the proper frame
  • Communicate with tact and empathy

The technical skills of any profession are vitally important. Without them, you’re not even in the game. However, even with them, you’re only in the game. Those who have mastered the people skills obtained through the Five Principles of Ultimate Influence are nine steps ahead in the game…in a ten-step game.
And their lives, and their business, are a lot more fun, a lot less stressful, and a lot more profitable. And, that can be you!

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