Interview with Brady Jensen, Founder of Aggregate Insights

Brady Jensen is a multifaceted professional who has traversed the realms of tech sales, product marketing, and entrepreneurship, but his true passion lies in bridging the often contentious gap between sales and marketing.

Hailed as Inside Sales Rep of the Year at Jive Software, Brady’s natural sales success was evident from the start. However, his wandering eye for product marketing was ever-present. His journey through various roles led him to a profound revelation: Sales teams consistently distrusted Marketing’s directives due to a lack of alignment with external market realities.

In response, Brady founded Aggregate Insights in 2018, a groundbreaking venture aimed at rectifying this pervasive issue. His mission was clear – to empower companies to validate their assumptions through direct, primary source research involving market experts and buyers. The ultimate goal was to harmonize the efforts of sales and marketing, fostering an environment of collaboration and driving business success.

Learn more:

Mike Saunders, MBA

Mike Saunders is the Authority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.