Interview with Guillaume Wiatr – Strategy Consultant and Leadership Coach with Metahelm Discussing the Strategic Narrative Canvas

Guillaume Wiatr guides CEOs and Founders to align people and accelerate innovation adoption.

He is the Founder of MetaHelm; a consulting firm focused on building strategic narratives for established companies.

For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, “people will pay for a story, but they will die for a narrative”.

After helping to save a 20M euro venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist.

Since then, he’s been working with startup founders and senior executives at Alaska Airlines, The Gates Foundation, AIG, L’Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments.

His commitment to education led him to become an instructor and a mentor to young entrepreneurs at the University of Washington, the School of Visual Concepts, and EMLyon international business school in France.

Guillaume publishes daily insights in his newsletter–The Next Narrative–where you can find a canvas he designed to get you started with your strategic narrative.

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Mike Saunders, MBA

Mike Saunders is the Authority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.