Interview with Jeremy Creighton Co-Founder of creative branding agency Passport Brand Design

We wanted to create a company that was driven by the single-minded idea that brands must dene their purpose if they are to authentically connect with consumers. We’ve worked with some of the most successful global brands across America, Europe, Asia, Australia, and New Zealand and have built long-term brand value for businesses including Coca-Cola, Nestle, Kraft, Fosters, Gillette, and BP.

At Passport, we help our brands build long term value and an identity that means something real to their customers. This often gets pushed to the back burner in the urgency to develop tactics that drive sales, but brand value and identity can and should be woven together.

We’ve become recognized as one of the world’s leading privately held international branding agencies.

We’re unique because we’ve managed to balance creative with strategy seamlessly – perhaps this is something that hearkens back to my hippie/private school experience! While this concept might sound simple, it’s becoming increasingly rare. We work as an extension of the brand team and focus on nurturing the creative spirit.

Learn More:

Mike Saunders, MBA

Mike Saunders is the Authority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.