Interview with Mae Karwowski Founder and CEO of Obviously, a leading global influencer marketing agency and technology platform

Under her leadership, since she launched the agency in 2014, Obviously has become the global standard of influencer marketing by providing the best full-service client experience, managing the complexity and scale of influencer work, and using data analysis to inform all strategies.
With thousands of campaigns under her belt, Mae is a recognized expert on the influencer industry and has been widely quoted in the press, appearing in publications such as the New York Times, Wall Street Journal, Financial Times, NPR, CNBC, and the Washington Post.

Obviously’s clients include iconic brands such as Amazon, Ulta, Lyft, Google, Coca-Cola, and Hasbro, and in 2019, Mae won both the Campaign Female Frontier Award and the Adweek Fastest Growing Agency award. Before founding Obviously, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca-Cola with the agency 360i.

Mae graduated from the University of North Carolina at Chapel Hill with a Bachelor’s in Philosophy. She lives in Manhattan and loves anything that has to do with a Corgi.
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Mike Saunders, MBA

Mike Saunders is the Authority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.