Interview with Margie Agin founder and chief strategist of Centerboard Marketing

Award-winning marketer Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality.

As both an external strategist and in-house marketing leader, Margie has helped companies in the cybersecurity, communications, EdTech, and software industries distill complex topics into content and campaigns that drive action.
She has built and led teams through times of rapid change, launch and relaunch brands, and created sustainable marketing programs that prioritize the customer experience.

Before launching Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.

Margie completed her undergraduate work at Tufts University and earned a Master’s degree from American University.
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Mike Saunders, MBA

Mike Saunders is the Authority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.