Interview with Neil Bedwell, Partner with LOCAL- a Change Marketing™ Consultancy

Neil is a partner and President at LOCAL, a Change Marketing™ consultancy building culture, employee experience, and internal communication programs for some of the world’s best companies.

Neil is a strategic marketing leader with 20 years experience on both agency and client-side — running work, teams, and businesses in London, Amsterdam, and San Francisco. Now a “reformed marketer,” Neil and the LOCAL team bring consumer-grade agency craft to internal audiences to deliver meaningful organizational change at a wide variety of Fortune 500 companies, including Capital One, Coca-Cola, Republic Services, UPS, P&G, and Kaiser Permanente.

Before co-founding LOCAL, Neil led digital strategy and content for Coca-Cola’s Global Content Excellence group. His work included leadership of the digital program for the 2014 FIFA World Cup in Brazil, developing new ways to create and publish content in real-time across multiple social channels and managing global digital agency relationships.

Neil is a regular keynote speaker on the essential role of marketing in organizational change.

Learn more:

Mike Saunders, MBA

Mike Saunders is the Authority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

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