Jesse Itzler – Fighting Comfort and Complacency for Charity

In this episode, Jack talks with mega-entrepreneur Jesse Itzler who has a list of accomplishments a mile long: He invented the sports music industry, wrote and sang the New York Knicks theme song, “Go New York, Go.” He co-founded the private jet card company Marquis Jet, which was acquired by Berkshire Hathaway. He engineered the coconut water craze by partnering with Zico, which they then sold to Coca-Cola. Along with his wife, Spanx founder Sara Blakely Jesse is an owner of the NBA’s Atlanta Hawks.

If that’s not enough Jesse is also the author of the best-selling book, “Living With a Seal: 31 Days Training with the Toughest Man on the Planet“, which chronicles 31 days of extreme fitness training when he hired a Navy Seal to live with him and his family.

No one achieves this type of success without a knowing how to push to new levels of “normal”.

Jesse is no stranger to pushing himself beyond the bounds of what most people consider mentally or physically possible. He personally believes life should be experienced not simply survived.

He has challenged and encouraged thousands of others to refuse to live a life of mere existence. Now Jesse has issued a new challenge not only to himself but to his followers on social media called the “#2017ofEverything” Challenge for Charity as a way to motivate others as well as himself toward a specific goal that being giving up physical comfort for charity.

You can learn more and join in the challenge at

Jesse’s hilarious and inspiring book, “Living With a Seal: 31 Days Training with the Toughest Man on the Planet“, is available on