Sean O’Meara (pronounced O’Mara) is a publicist, writer and – by accident – a professional apologiser, handling mea culpas on behalf of large banks, owner-operated logistics firms and seemingly everything in between.
Along with world-renowned psychologist Professor Sir Cary Cooper, he co-authored The Apology Impulse – How the Business World Ruined Sorry and Why We Can’t Stop Saying It.
This book provides a deep dive into the commercials, psychology and culture of corporate apologies, offering advice and crucial interventions for organisations who find themselves having to say sorry.
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