Navigating Entrepreneurship Blind: Jorge Bassante’s Empowering Story

In this episode Marco Salinas talks with Jorge Bassante, the CEO and founder of Horizon Air, a thriving HVAC company based in Houston, Texas.

Jorge Bassante is a 100% legally blind entrepreneur who has overcome incredible odds to build a multi-million dollar home services business. Despite his visual impairment, Jorge has embraced assistive technology and a positive mindset to lead his team and delight customers.

During the interview, Jorge discusses how he got started in the HVAC industry, the strategies he uses to run his business effectively, and the importance of investing in and empowering his employees. He also shares valuable advice for aspiring home service entrepreneurs, emphasizing the need to be prepared for the challenges of entrepreneurship and the value of continuous learning.

This episode is a must-listen for anyone in the home services industry, especially those who are facing their own unique obstacles. Jorge’s story is a testament to the power of perseverance, adaptability, and a relentless focus on customer satisfaction. Listeners will walk away inspired and equipped with practical tips to help them overcome their own challenges and reach new heights in their home services businesses.

To learn more about Jorge Bassante and Horizon Air, visit his website at or follow him on Instagram @jorge_bassante. Discover how this visually impaired entrepreneur is redefining what’s possible in the HVAC industry.

About Jorge Bassante

Jorge is an Ecuadorian immigrant who moved to the United States at the tender age of 11. His journey was marked by remarkable academic success, culminating in graduating at the top of his class. This budding intellectual then went on to share his knowledge with others as a teacher.
Yearning for his roots, Jorge decided to return to Ecuador, where he took a position in the pivotal oil sector. However, he quickly found that his ambitions surpassed the limitations of his government job, which offered low pay and little satisfaction.
During a fateful conversation with his uncle, who was employed by a Dallas-based HVAC contractor, a spark of inspiration ignited within Jorge. The dialogue with his uncle opened a window to an entirely new pathway—one that seemed to promise the fulfillment and remuneration he was seeking. It was this very conversation that rerouted Jorge’s professional trajectory, setting him on a path that appeared to merge his desire for meaningful work with the potential for better financial rewards.

About The Show Sponsor:

Today’s episode of the “Homepreneur Heroes” podcast is proudly brought to you by Pina Colada Media.

Pina Colada Media is a premier podcast production company dedicated to helping businesses, entrepreneurs, and thought leaders grow their brand through high-quality content creation. With their comprehensive “done for you” podcast production services, Pina Colada Media takes the hassle out of podcasting, allowing you to focus on what you do best – running your business.

Whether you’re looking to launch a new podcast or elevate your existing one, Pina Colada Media offers tailored solutions to meet your needs. From podcast setup and editing to branding and distribution, their team of experts handles every aspect of the production process with professionalism and precision.

Visit to learn more about how Pina Colada Media can help you amplify your message, reach your audience, and take your brand to new heights through the power of podcasting.

Thank you to Pina Colada Media for their support of the “Homepreneur Heroes” podcast.

Marco Salinas

Marco Salinas is an Amazon Best Selling Author and has co-authored a book with the legendary sales and personal development consultant Brian Tracy. Marco is a Business and Marketing Coach himself, having previously hosted a radio show on 930AM the Answer in his hometown of San Antonio, and has been interviewed on numerous local TV news affiliates.