As an agency creative and business owner, I started a research agency concurrently. I use research to challenge assumptions and understand how consumers truly make the decision to adopt brands.
Moosylvania publishes an annual survey of the top 100 millennial brands – now going into its 7th year. The insights derived from the study are on-going – we learn more each year – and that has resulted in two books to date.
Learn more: http://www.nortycohen.com