Rob Braiman, Founder and CEO of Cogent Analytics, Interviewed on the Influential Entrepreneurs Podcast

Rob Braiman discusses the importance of using metrics and analytics to grow a small business.

Listen to the interview on the Business Innovators Radio Network:

Small business owners can’t afford to ignore data and analytics. By understanding metrics, they can make informed decisions that will help them grow their business.

There are a few critical things for them to keep in mind when using data to improve a small business:

  1. Set clear goals. What do they want to achieve with their data? Without goals, it won’t be easy to measure success.
  2. Collect the correct data. There is no point in collecting data that isn’t relevant to their goals. They should make sure to track only the information that matters.
  3. Analyze the data. Once they have collected the data, it’s time to analyze it. They’ll want to look for trends and patterns that can help them improve their business.
  4. Take action. After analyzing the data, it’s time to take action. Business owners should use what they’ve learned to make changes in their business that will help them achieve their goals.
  5. Repeat. The cycle of setting goals, collecting data, analyzing it, and taking action should be repeated regularly. By constantly monitoring their metrics, small business owners can ensure that their business is on track for growth.

Small businesses often have a lot of data, but they may not know how to use it to their advantage. That’s where metrics and analytics come in.

Rob shared: “Metrics and analytics can help small businesses track their progress, understand their customers, and make better decisions about their marketing and growth strategies. Using data to make decisions is essential for any business, but it can be especially helpful for small businesses looking to grow. With the right data, small businesses can identify areas where they need to improve and make changes that will help them attract more customers and reach their goals. Analytics can also help small businesses track their competition and see how they are performing in comparison. This information can be used to develop strategies to better compete in the market and attract more customers.”

 Using metrics and analytics is vital for any small business that wants to succeed. Companies can make informed decisions about their marketing, growth, and competitive strategies with the correct data. By understanding their customers and tracking their progress, small businesses can set themselves up for success.

 About Rob Braiman

Rob Braiman is the founder and CEO of Cogent Analytics, an innovative consulting firm helping Main Street businesses thrive. With a long-standing reputation as a successful serial entrepreneur, Rob has worked directly with American business owners like himself to improve strategic planning, operations, growth, and profitability.

Rob earned his first equity at 26 as a subordinate partner to another entrepreneur who saw great potential in him. Later he developed another partnership, where they built three companies together. Eventually, Rob became a Business Analyst representing small to mid-sized businesses, which drove him to establish Cogent Analytics.

Over the last two decades, Rob’s personal engagement with more than 1,700 businesses has led to data-driven strategies proven to bring growth and success to small and mid-market business owners. Featured in Inc 500, Inc 5000, Fast 50, and the Financial Times, Cogent Analytics has maintained a strong reputation for solid growth. It has continued to be one of the fastest-growing companies in our market for nearly a decade.

Rob has built a strong company culture based on his personal code of honor, courage, wisdom, faith, perseverance, and loyalty, principles that started with his service in the U.S. Military with SOCOM. Providing resources and assistance to others is at the very core of the entrepreneurial spirit and is a vital part of the foundation at Cogent. His personal mantra – Raise others up, and you will rise

His primary objective with every client is to put their interests first and ensure they receive the best tools and support for long-term stability and success. Mr. Braiman is a husband of 27 years and a father of two.

Learn more: